Colombian Coffee Essay

El Dorado Coffee Shop is a hold out up dividing line projected to open its doors to the public next year. Some of the priorities of the business are focalized in giving the consumer the ulti- mate cocoa experience, by offering them with an extensive transition of options that range from a soft favored taste to a strong taste of pure drinking chocolate for those who enjoy their coffee black. Moreover, the comp either has designed non only(prenominal) to pro- vide the best graphic symbol of Colombian coffee, but has also thought about the consumers pocket, offering one of the most competitive prices in the coffee bounty foodstuff.The firm is able to have this competitive price by importing the coffee straight form Colombia which also tout ensembleows us to control the quality and providence of our ware. The bon ton go out be managed and poseed by its only owner Juan De La Parra as their CEO. Also, the store pass on have one global manager in Colombia who will be in cha rge of exports. WHAT WE SELL El Dorado Coffee Shop will be offering its costumer with a variety of coffee increases described bellow.whole beans ruffleed coffee Organic wizard origen Instant coffee decaf WHO WE SELL TO In order to constitute the of import target market, El Dorado Coffee Shop has divided the general popu- lation of the Chicago area by age, focusing on the population over 40 years old with a middle to a high income.The most important group of customers are those coffee lovers who have some time during the cockcrow to brew their own cup of coffee before starting the day. The idea is to target those people who are non completely satisfy by any kind of quality coffee but would rather prefer the taste of a more high quality premium coffee taste confidential DO NOT DISSEMINATE.This business blueprint contains con? dential,trade-secret information and is pieced only with the misgiving that you will not share its contents or ideas with trinity parties without the take written consent of the designing au- thor. Colombian Co? ee FINANCIAL SUMMARY pecuniary Highlights El Dorado Coffee Shop will blood line its starting up costs by using personal savings and probably a loan. However, because the initial externalize of initiation does not necessarily requires a physical loca- tion since the coffee could be distributed and promoted by internet and local establishments, most of the investment would be used to purchase the product. Sources of the funds include5,000 Personal savings 2,000 to 5,000 Loan ( Depending on the demand and the current coffee production in Colombia. Also we would have to consider the fluctuation of the price depending on the world demand) Financial Highlights by stratum CONFIDENTIAL DO NOT DISSEMINATE. This business forge contains con? dential, trade-secret information and is shared only with the arrangement that you will not share its contents or ideas with third parties without the express written consent of the pl an au- thor. Colombian Co? ee Company COMPANY OVERVIEW Overview The company was founded as an opening night topromote an d distribute Colombian coffee in a relatively unexplored market.The principal(prenominal) idea of the company is to create awareness of Colombias coffee inside a heavy coffee drinking society as the United States. Taking into account that the liquid capital that is go- ing to be used for the companys creation is quite small, we are focusing on creating a web page where large amount of potential customers can be reached with a relatively low cost. Moreover, the web page will also serve as a medium to order any of our products, facilitating product distribution and the acquisi- tion of the product MANAGEMENT TEAM.The management team for el Dorado Coffee Shop will consist of the following personnel Juan De La Parra, CEO. Some of the main responsibilities will be Keep the store with the sufficient supply in order to maintain the demand while consider- ing the freshn ess of the product. Coordinate and promote events that create awareness of Colombian coffee. Coordinate monthly meetings with the general manager in Colombia. set up goals and sales projections. Edgar Cruz, General Manager in Colombia. Coordinates the exports to the U. S from Colombia In charge of all legal documents. Web site maintenance. Employees. (2 people).Packaging and delivery CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Products and Services PRODUCTS AND SERVICES. This company will specialize in selling and distributing coffee as its main product. The coffee will be sold in different presentations and sizes. The presentations include whole bean, blend, or- ganic and Instant coffee. Kind whole beans blended coffee Organic Single origen Instant coffee decaf Size Half pund One pound COMPETITORS The essence of the company is based on meeting the expectations of a specific market share within the coffee drinkers, therefore competitors would be measured in the degree of how effec- tive they meet these expectations. We retrieve that we would have two kinds of competitors.Therefore only direct competition would be taking into account. examples of direct competitors are as follow Caribou Coffee shop Intelligentsia Big Shoulders Coffee Bow hold fast Coffee Metropolis Coffee CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor.Colombian Co? ee Target Market MARKET OVERVIEW concord to statistics, the total percentage of Americans over the age of 18 that drink coffee ev-eryday is 54% and the total percentage of coffee consumption that takes place dur- ing breakfast hours is 65% therefore, the intended main target market would be fo- cused on people 45 and older who have a little extra time to fix coffee in the morning. How- ever, according to coffee statistics, younger people between the ages 18-34 in the office are pay- ing almost about $10 more per workweek on coffee than their 45-and-older counterparts ($24. 74 vs. $14. 15, respectively).So, this last group would be projected as a potential market in the future. MARKET NEEDS We believe that the American society runs on coffee consumption.From the young students who need to stay active and focus late at night, to general everyday workers who are of all time seeking fo r extra energy. However, to specify our target market we have selected a more specialized and knowledgeable consumer who not only sees coffee as a source of a little extra energy, but also cherishs and distinguishes the quality of a premium cup of coffee. CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au-thor. ColombianCo? ee Strategy and Implementation MARKETING PLAN Overview Our market strategy will be focused in two main points. First of all, the main objective is to meet or exceed the expectations of the consumers. By implementing this first step, the company will be able to create customer loyalty and therefore be abel to rely on a stable demand. Second of all, the company will be focusing on the creation of awareness of the qualities of premium Colom- bian coffee. Even though most people have heard about Colombian coffee being one of the best in the world, very few people have tried before. We believe that the stimulation of Colombian coffee awareness will boots the demand for premium Colombian coffee.Moreover, by doing so, we will be able to differentiate our quality from the rest of the competition. Positioning Our business is intended for people who appreciate coffee, not only for a boots of energy, but also for those who appreciate and distinguish a premium high quality cup of coffee every time. For those who won settle from something else but the best. Pricing El Dorado Coffe Shop, will be competing with the high edge providers of premium coffee in the Chicago area.However, We will be able to provide the consumers with not only the best coffeebut one o f the most competitive prices in this kind of market. Promotion we will offer a free membership which will enable us to move on track of our regular customer wile rewarding them by a special p romotion on their birthday and also with rejects after reaching legitimate amount of money in purchases. Free membership card Special discounts on your birthday 10% to 20% discounts after reaching 100 dollars additive in your card Buy one get the second one 50% discount on special events during the year 3 referrals= 10% discount on your next purchase CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Distribution As a start up business we believe that the best way to grow and promote ourselves is to distribut- ing our products to other selling points besides ourselves. We will be willing to offer our product to coffee shops and cafes that are interested. Also, we plan to distribute the coffee ourselves, us- ing the Internet and local distribution channe ls.The distribution costs will vary depending the mediums available. MILESTONES Milestone Due appointment Whos Responsible Open the business February 28, 2015 Juan De La Parra CONFIDENTIAL DO NOT DISSEMINATE. This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Financial protrude REVENUE FORECAST Revenue Forecast Year 1 Year 2 Year 3 CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con? dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Revenue whole beans co? ee bags $6,360 $0 $0 Organic co? ee $5,625 $0 $0 blend co? ee $4,750 $0 $0 Instant co? ee $3,105 $0 $0 Total Revenue $19,840 $0 $0 Direct greet whole beans co? ee bags $2,862 $0 $0 Organic co? ee $2,250 $0 $0 blend co? ee $1,900 $0 $0 Instant co? ee $1,553 $0 $0 Total Direct Cost $8,565 $0 $0 raw Margin $11,275 $0 $0 Gross Margin % 57% 0% 0% CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con?dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee Revenue by calendar month About the Revenue Forecast PERSONNEL PLAN effect Table Year 1 Year 2 Year 3 Legal example and chief manager in South America $12,000 $12,000 $12,000 assembly and Packing $2,400 $2,400 $2,400 Chief executive in coupling America $12,000 $12,000 $12,000 Total $26,400 $26,400 $26,400 About the Personnel Plan Personnel Plan will be as follows CONFIDENTIAL DO NOT DISSEMINATE.This business plan contains con?dential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan au- thor. Colombian Co? ee North American manager who will be in charge of managing the storage and distribution o0f the products inside the U. S Legal representative who will be in charge of administrating all the legal aspects and agreements between the company and the local producers. Also will be in charge of su- pervising the packing and exports to North America.There will be one employee in charge of packing all the product meeting the legal re-quirements for exportation. BUDGET Budget Table Year 1 Year 2 Year 3 Operating Expenses Salary $26,400 $26,400 $26,400 Employee Related Expenses $2,400 $2,400 $2,400 Marketing & Promotions $0 $0 $0 Exports $5,777 $0 $0 Utilities $0 $0 $0 O